" Ultimate List of Digital Marketing Statistics 2018 for Internet Marketers

Ultimate List of Statistics Internet Marketers Should Keep In Mind

Here is the extensive list of digital marketing statistics that internet marketers should keep in mind

  • 75% of global Internet users research products online. (Statista, 2018)
  • 55 percent of online shoppers start their product searches on Amazon (BloomReach, 2016)
  • 44% of online shoppers begin by using a search engine. (Interconnected World: Shopping and Personal Finance, 2012)
  • The average click-through rate for Adwords across all industries is 2% (worldwide) was 2.26%. It’s 1.91% on the search network and 0.35% on the display network  (WordStream, 2018)
  • Businesses with websites of 401-1000 pages get 6x more leads than those with 51-100 pages. (HubSpot Lead Generation Lessons from 4,000 Businesses, 2011)
  • 86% of consumers stated that using a search engine allowed them to learn something new or important that helped him/her increase his/her knowledge. (Pew Research Center, Search Engine Use 2012)
  • The average content length for a web page that ranks in the top 10 results for any keyword on Google has at least 2,000 words. The higher up you go on the search listings page, the more content each web page has. (QuickSprout)
  • If a post is greater than 1,500 words, on average it receives 68.1% more tweets and 22.6% more Facebook likes than a post that is under 1,500 words. (QuickSprout)
  • 60% of all organic clicks go to the organic top 3 search results. (Business2Community)
  • YouTube has become the 2nd Largest Search Engine – bigger than Bing, Yahoo, Ask & AOL combined. (Social Media Today)
  • 50% of all mobile searches are conducted in hopes of finding local results, and 61% of those searches result in a purchase. (Search Engine Watch)
  • SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. (Search Engine Journal)

Few More  Digital Marketing Stats

  • Display ad viewability rates did not budge between 2013 and 2014. (Source: comScore)
  • The average clickthrough rate of display ads across all formats and placements is 0.06% (Source: Display Benchmarks Tool)
  • Ad blocking grew by 41% globally in the last 12 months. (Source: PageFair)
  • There are now 198 million active ad block users around the world. (Source: PageFair)
  • A 2013 study revealed that 28% of respondents admitted to hiding their activities from advertisers — second only to criminals. (Source: Pew Research Center)
  • A study revealed that only 2.8% of participants thought that ads on website were relevant. (Source: Infolinks and bannerblindness.org)
  • A January 2014 study found that 18- to 34-year-olds were far more likely to ignore online ads, such as banners and those on social media and search engines, than they were traditional TV, radio and newspaper ads. (Source: eMarketer)
  • About 50% of clicks on mobile ads are accidental. (Source: GoldSpot Media)
  • 54% of users don’t click banner ads because they don’t trust them. (Source:BannerSnack)
  • 33% of internet users find display ads completely intolerable (Source: Adobe)

 

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Prabodhan Patil

Working with Indigo Consulting (a Publicis Groupe Company) since 2015 - helping businesses to grow. Specialist in Search Engine Optimisation, SEM , SMO strategies. Expert in techniques and strategies acceptable by the search engine industry.