" 3 Approaches for Single Page Website: Pros and Cons

3 Approaches To Add Content On Single Page Website: Pros and Cons

There are different tricks to add different content sections into single page website. SEO pros need to decide which trick can make such sites SEO-friendly. They also have to make sure how such site can rank for multiple search terms. Below are 3 different approaches to add content sections into single page website –

  1. Tabbed layout for Pagination
  2. One Pager Layout with Accordion
  3. Jump Links / On-scroll URL Change

Let’s see pros and cons of each of these approaches and decide which can be more SEO friendly as well as can rank for multiple search terms.

Tabbed layout for Pagination

tabbed layout

Pros

  • With tabbed layout structure, we can have different URLs that will rank for different terms
  • We can structure that particular pages to rank for a different terms by using specific and congruent URL structure, page title, meta description, copy with H1 tag, and alt text
  • Multi-pages with tabbed layout websites also allow for a more advanced SEO technique called “Siloing”
  • Siloing is a best practice for how a website should be structured. Siloing is the act of dividing a website’s content into different categories and subcategories – groupings known as silos. Sorting and linking related pages means a website will carry more clout in search engine rankings, and indexing website content. It also allows for optimising onsite content around a wider array of keyword groups. Siloing for SEO is considered an essential SEO step when creating a new website
  • Another key benefit to using a tabbed layout structure is having pages dedicated to different galleries. This can be beneficial for Google image search
  • Even if there is dedicated pages within the tabbed layout structure this cannot lead to a disjointed user journey
  • Analytics tracking is easy and each page URL can be measured against different parameters

Cons

  • There will be lot of unnecessary content that can come up here, a stronger content check is needed. High possibility of information overload here

One Pager Layout with Accordion

accordion content sections

Pros

  • One pager layout or we can say a single page sites typically provide a better mobile experience
  • From a UX perspective, there can be significant advantages of one page layout is simplified navigations
  • Pageviews can be counted in Analytics by implementing ‘virtual pageviews’ tags, but cannot be measured against other parameters like entrances,sessions etc.

Cons

  • There are some SEO drawbacks to one pager layout – keyword rankings being one of them as single page sites don’t allow for wide range of keyword targeting
  • A single page layout takes a long time to load. It is because of the size of these pages that they take longer to load than those sites that come with multiple pages
  • Sharing specific content is difficult because all the content exists on one page with the same URL. It’s hard for visitors to share specific content from the page/site. Everyone will always land on the page with the default open section
  • Hard to understand engagement points as one page layout structure also make it a bit difficult to identify what information or sections are attracting visitors to the site. Since there’s only one URL for the specific content section, in analytic reports we won’t be able to get much about the content which visitors are seeking out upon visiting the site
  • Each page of a website can be optimised for different keywords. Since there’s a limited number of keywords we can target on a single page. In other words, there are certain SEO strategies and best practices that simply won’t work on a single page layout structure. One such strategy is called “Siloing”
  • Cannot be measured against other parameters like entrances,sessions etc. in Google Analytics

Jump Links / On-scroll URL Change

Example of such site is : PlasticUnlimited.com

Pros

  • One pager layout similar like parallax scrolling and complies to users mobile browsing behavior of looking at everything in the same page
  • For certain content types, this kind of scroll or we can say jump link is the better choice in that it grants the user the ability to manoeuver down the page rather than relying on pagination to guide them

Cons

  • This kind of website structure are often punished by search engines because they are indexed as one page, resulting in less visibility
  • Content will typically only exist on one page, lowering the potential of ranking for a variety of queries
  • Analytics will be more difficult to implement on a site structure like this. Placing the Google Analytics code onto the site won’t provide much insight as we are tracking visits to a single page. To get the detail insights, custom tracking will need to be set up that includes event and goal tracking
  • Virtual Pageviews can be added but only on click action, cannot be tracked when content changes with scroll.
  • Loading times can be a problem with this technique as too much scrolling may make browser loading time longer than it should be

With pros and cons, I would always prefer tabbed layout; so that it will help me for SEO as well as tracking and measuring performance of each element on my site.

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Prabodhan Patil

Working with Indigo Consulting (a Publicis Groupe Company) since 2015 - helping businesses to grow. Specialist in Search Engine Optimisation, SEM , SMO strategies. Expert in techniques and strategies acceptable by the search engine industry.